Tim Cook reconfirms that Apple is working on generative artificial intelligence

Tim Cook has reconfirmed that Apple is working on generative artificial intelligence during the presentation of the recent financial results for the fourth quarter of 2023. Something that he already confirmed in the past and that it is clear that we will see sooner or later. Whether in the form of ChatGPT-style chatbot or features within iOS.

Tim Cook says Apple will have its own generative AI

During the company's financial results presentation, Apple's CEO, was asked about artificial intelligence and answered that Apple is working on its own generative AI and that there are many ecosystem functions such as Personal Voice, accident detection or Apple Watch ECG that are based on machine learning models.

However, Tim Cook did not elaborate beyond adding that Apple wants to have its own generative artificial intelligence responsibly for users to enjoy and to be at the heart of future products the company launches in the market.

Apple's future AI applications

It's no secret that Apple is working on this. According to analyst Jeff Pu, it would buy a large number of AI servers in 2023 and 2024 with the goal of making it the big player in iOS 18 by improving Siri and other apps in the operating system.

We would have a better Siri that would also have a deeper integration with the shortcuts app

Although the company seems to be slowly working on something related to artificial intelligence, it seems that we would see it in iOS 18. We would have a better Siri that would also have a deeper integration with the shortcuts app, Apple Music would gain the ability to be able to generate playlists automatically and the Messages app would be able to respond intelligently to messages.

Finally, it should be noted that the company would have developed its own chatbot that would already be tested internally and is under the Ajax project. All we can do now is wait, but the future looks very, very good.